‘Content is King’ and Other Reasons You Shouldn’t Write Online by Hillary Weiss. If you’ve ever written something that will be read by others, this is worth reading.
The internet is a cacophony of competition imitating itself. So if you want to stand out, you have to really try.
Leave your comfort zone, and write what matters to you, not what ‘everyone’ will like.
When you focus on writing what’s really on your mind — instead of what you think you should be writing — you create more impactful pieces that will stand the test of time.
The author even has some tips for figuring out when you’re writing something honestly and how to know you’re on the right track.