Do You Need Social Media?

There is this idea in marketing of “be everywhere.” The idea that your company needs to be everywhere so that you are in front of as many potential customers as possible. When I work with businesses just starting, one of the first things they want to do it set up Facebook, Twitter, Instagram, Pinterest, Snapchat,… Read more Do You Need Social Media?

Content Over Distribution

I’ve worked with a number of business owners, and I’ve seen many of them fall for this trap (myself included). Focusing more on getting the word out than what the word actually is. Focus on creating the content (or product) that people actually want before trying to get everyone in the world to see it.… Read more Content Over Distribution