Chat applications have become one of the biggest technology battle grounds. Features such as AI, stickers, bots, and security are taking a forefront on the feature war going on between the numerous companies on your phone.
Not a fully formed argument, but something that has got me thinking since the Microsoft Surface event.
1. Communication Platform – Microsoft has multiple communication platforms. Their platforms have always been a bit of a mess. Messenger, Lync, Skype, Skype for Business, Rooms (remember that?), Yammer. They’ve never had a very uniform system. They should take the consumer facing side of Skype and integrate the technology into Twitter Direct Message platform. Bring voice calls, video calls, and chat bots to the Twitter DM. Make Twitter a private communication platform that can compete with Facebook Messenger and separate the confuting Skype and Skype for Business. Let Skype become the enterprise option and Twitter be the consumer option.
2. Content – Microsoft already has a device in most households for entertainment, the Xbox. Twitter is trying to get live content that will be displayed in the living room (i.e. Thursday Night Football). Microsoft will be able to take these and similar content deals and bring them to a much bigger audience that is already setup to view the content. Twitter technology with the distribution of Windows seems like a good combination to complete with what Google, Apple, and cable companies already have out there.
3. Consumer Facing – Microsoft has been making a big push into the enterprise market. Office 365, LinkedIn, Yammer, and Office are all geared towards business users. Yet Windows 10 is being pushed as a friendly consumer operating system. Twitter can bring a consumer facing platform that will integrate with Windows 10. Microsoft has made a few entrances into social media that failed, Twitter will give them an actual foothold in social media.