Now With Encryption

This website is now encrypted. Today, I added an SSL certificate to swoick.com. It is something I have wanted/needed for this site for sometime, and finally got done. The whole process took about 10 minutes. I was able to get an SSL certificate from Let’s Enctrypt and set it up on my WPEngine install with… Read more Now With Encryption

On Writing

I want to be a writer. This is a thought still not fully formed, but is a constant lost goal. Writing is something many people are bad at. It’s a skill I know I should have and one that I always want to get better at, but rarely do. I rarely do because there hasn’t… Read more On Writing

Conducting My First Interview

As part of a new project and long time goal, Lewis Croft, I began interviewing small business owners (or anyone interesting really). I’ve had a lot of interesting conversations with business owners and wished I had a record of some of them. This is a recap of my first formal interview. Partly for my own… Read more Conducting My First Interview

The Role of Social Media

The role of social media has changed. It has transitioned from promotion and sales, to engagement and customer support. Social media changing the way we handle customer support. It’s providing a way to have an actual conversation with a company on your terms. A user doesn’t have to go through an automated phone menu to… Read more The Role of Social Media

Google Knows Too Much

Google builds some great products, and they seem to have a free (or cheap) option for just about anything you could want to do with a computer. But what if I don’t want one company having so much control over my online world? The amount of data we keep online is pretty amazing. And with… Read more Google Knows Too Much

The Frictionless Computer

I have long been a user of open source software. Installing Linux (most recently Elementary OS) on all my computers, and trying to use open source alternatives whenever possible. Despite my personal preference to use open source software, I regularly find myself going back to the iPad as my daily driver. The iPad just works.… Read more The Frictionless Computer

A Lean Business

Is it possible to run a business with no monthly expenses? I’m not sure this is actually possible, and I understand how absurd the question is if you have a business that is growing or has employees. But it is a good thought exercise to do every so often with your business. Recently I asked… Read more A Lean Business

Power In the Process

The ability to make you successful lies in the process not the idea. Ideas are not unique. Ideas are not businesses. Ideas can’t topple over competitors. The work that goes in behind the idea is what makes you successful. I never understood why someone would keep an idea secret. Why someone believes the idea is… Read more Power In the Process