Businesses and companies have long taken ethical or moral stands. Sometimes it is because of the culture of the company, changes in society, a sense of giving back, or it’s better for the bottom line. Whatever the reason, it’s happen before. Patagonia gave it’s workers Election Day off (link). Apple is making a stance on… Read more Social Media: An Ethical Stand
TL;DR Yes! Not having social media in schools is not preparing our students for life beyond the school walls, and believing that educations lives in a vacuum. Today, many people are using social media as their primary news source. Students need to be able to use social media in schools so they can learn how… Read more Should Social Media Be Allowed In Schools?
Or Google or Facebook or Amazon? All these companies collect a massive amount of information on it’s users. Everything from our buying habits, to our friends, our search history, our communications, even out health data, and location. Up until this point, these companies have been pretty good about keeping this information secure and private. But… Read more What Happens When Apple Runs Out of Money?
The role of social media has changed. It has transitioned from promotion and sales, to engagement and customer support. Social media changing the way we handle customer support. It’s providing a way to have an actual conversation with a company on your terms. A user doesn’t have to go through an automated phone menu to… Read more The Role of Social Media
There is this idea in marketing of “be everywhere.” The idea that your company needs to be everywhere so that you are in front of as many potential customers as possible. When I work with businesses just starting, one of the first things they want to do it set up Facebook, Twitter, Instagram, Pinterest, Snapchat,… Read more Do You Need Social Media?