The role of social media has changed. It has transitioned from promotion and sales, to engagement and customer support. Social media changing the way we handle customer support. It’s providing a way to have an actual conversation with a company on your terms. A user doesn’t have to go through an automated phone menu to… Read more The Role of Social Media
What name do you work under? I’ve heard a lot of conflicting information about this, and I’ve gone back and forth on it. Should you create a brand for each thing you want to talk about or create. Or do you do it all under one name. I lean towards doing it all under one… Read more Your Name, Your Brand, Your Pseudonym
There is this idea in marketing of “be everywhere.” The idea that your company needs to be everywhere so that you are in front of as many potential customers as possible. When I work with businesses just starting, one of the first things they want to do it set up Facebook, Twitter, Instagram, Pinterest, Snapchat,… Read more Do You Need Social Media?
I’ve worked with a number of business owners, and I’ve seen many of them fall for this trap (myself included). Focusing more on getting the word out than what the word actually is. Focus on creating the content (or product) that people actually want before trying to get everyone in the world to see it.… Read more Content Over Distribution