The Role of Social Media

The role of social media has changed. It has transitioned from promotion and sales, to engagement and customer support. Social media changing the way we handle customer support. It’s providing a way to have an actual conversation with a company on your terms. A user doesn’t have to go through an automated phone menu to… Read more The Role of Social Media

Search Moving Away from Google?

Google used to be my default search engine. If I had a question, Google was the best place to start. That is becoming less and less true. Search has turned into a more specific task, and often the top 10 results on Google aren’t what you’re looking for (they just rank best). When searching for… Read more Search Moving Away from Google?

Do You Need Social Media?

There is this idea in marketing of “be everywhere.” The idea that your company needs to be everywhere so that you are in front of as many potential customers as possible. When I work with businesses just starting, one of the first things they want to do it set up Facebook, Twitter, Instagram, Pinterest, Snapchat,… Read more Do You Need Social Media?

5 Apps for Productivity

Lately my workflow for getting stuff done has changed. I am working more from a travelling office and have less time to get things done. I needed to be more efficient when I am working and these apps help make that happen. Podio My main organization tool. I use Podio to mange both my personal… Read more 5 Apps for Productivity