The Role of Social Media

The role of social media has changed. It has transitioned from promotion and sales, to engagement and customer support. Social media changing the way we handle customer support. It’s providing a way to have an actual conversation with a company on your terms. A user doesn’t have to go through an automated phone menu to… Read more The Role of Social Media

Do You Need Social Media?

There is this idea in marketing of “be everywhere.” The idea that your company needs to be everywhere so that you are in front of as many potential customers as possible. When I work with businesses just starting, one of the first things they want to do it set up Facebook, Twitter, Instagram, Pinterest, Snapchat,… Read more Do You Need Social Media?

Twitter DM: A Missed Opportunity

Chat applications have become one of the biggest technology battle grounds. Features such as AI, stickers, bots, and security are taking a forefront on the feature war going on between the numerous companies on your phone.

Microsoft Should Acquire Twitter

Not a fully formed argument, but something that has got me thinking since the Microsoft Surface event. 1. Communication Platform – Microsoft has multiple communication platforms. Their platforms have always been a bit of a mess. Messenger, Lync, Skype, Skype for Business, Rooms (remember that?), Yammer. They’ve never had a very uniform system. They should… Read more Microsoft Should Acquire Twitter