Good Design

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long-lasting
  8. Good design is thorough, down to the last detail
  9. Good design is environmentally friendly
  10. Good design is as little design as possible

By Dieter Rams

Want to discuss? Message me on Twitter (@swoicik) or at stephen [at] woicik.me

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