Building A Better Customer

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don’t build better cameras – build better photographers.

Kathy Sierra

For the past several months, Rivik Media has been building a new website. It was a slow, very slow, process. Not because of the technical difficulty, but because of the research, psychology, and thought, that went into the site.

It was way more than a website refresh, it was a new identity for the company. A more mature identity. It got us thinking a lot about branding, clients, and where things will go in the future. It sent us down a wide variety of rabbit holes.

Building a better customer was a driving idea behind it. How can we do more for our clients beyond getting them a website? How can we help them navigate being a small business online?

It also led to starting a newsletter (and a few other projects to look out for). A way to share the information we’ve gained from years of owning a small business, and working with great small business owners.

Here are a couple links that were helpful during this process.

Who Do You Love - This article was recently shared with us. It provides some great things to think about when you are starting a company. Beyond “will this make money.”

1000 True Fans - We have shared this article a few times in the past. It should be required reading for anyone looking to start a company, business, or side project to make money.

A question to other business owners out there. What do you do to education your customers? Is that something you focus on? Do you think it’s relevant to your business?

Want to discuss? Message me on Twitter (@swoicik) or join the GitHub Discussions.


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